Cookie Policy

Updated January 12, 2025

This website uses cookies and related technologies (collectively, “cookies”) to provide you with the services available through our website (“Website”) and other services (collectively, “Services”).

This policy explains the types of cookies we use and why, as well as how you can change your cookie preferences (“Cookie Policy”).

You should read this Cookie Policy in conjunction with our Privacy Policy.

1. What is a Cookie?

A cookie is a small file consisting of a string of characters that can be placed on your computer or mobile device when you visit websites, which uniquely identifies your browser or device. Such recognition particularly helps our website and services to work effectively. Cookies are also often used to provide information about your use of the website and services and to display content and advertising that is relevant to you. Other similar technologies such as pixels and local storage may also be used by Pawsy to achieve these results.

Cookies can be read by the website on your subsequent visits. The information stored in the cookie may relate to your browsing habits on the website, an advertisement you clicked on, the type of browser you use, your IP address or a unique identifier so that the website can “remember” your return visit.

2. Why do we use cookies?

Like most websites, we use cookies for a variety of purposes, as described in more detail in Section 4 of this Cookie Policy.

These technologies help us understand how our Services are used, help you navigate our Services, help remember your preferences, and generally improve your experience using our Services. Cookies can also help ensure that the marketing you may see online is more relevant to you and your interests. This website uses cookies to track usage and help improve the website’s features and services. The statistical and analytical information from cookies provides us with aggregate, non-individual-specific information about:

The number of people who visit this website
The number of people who return to this website
The pages they visit
Where they were before reaching this website and the page on the website they left from

This information helps us monitor traffic to our website so that we can manage the capacity and performance of the website. It also helps us understand which parts of this website are most popular and generally assess user behavior and characteristics to measure interest and usage of different areas of the site.

3. Types of cookies

There are two types of cookies that you may encounter when using the website;

3.1. First-party cookies – these cookies are placed on your device by the website www.pawsy.eu; these are our own cookies, controlled by us and used for the purposes described below.

3.2. Third-party cookies – these cookies are set by third-party domains and are set to improve our website, for example Facebook or Twitter have their own cookies that are controlled by them.

Some of these third parties use their own anonymous cookies to track how many people have seen a particular advertisement or to track how many people have seen it more than once.

These third-party advertising cookies may be used by these third parties to anonymously target advertisements to you on other websites based on your visit to the website.

The companies that generate these cookies have their own privacy policies, which the user should consult before consenting to their storage.

A list of first-party cookies and third-party cookies used on our website, together with a description of their respective purposes, is set out in section 4 below.

4. What cookies do we use, why and how long will they stay on my device?

Cookies can be classified as follows:

According to their retention period:

Some cookies will only remain on your device while you access our website during one browsing session and are therefore temporary. These are known as session cookies.

Other cookies are stored on your device for longer periods so that our website can “remember” you and your preferences. These are known as persistent cookies.

According to their main purpose:

Some of the cookies we use are strictly necessary for our website to function effectively and are not subject to your prior consent. Please note that some types of performance cookies may also be strictly necessary for the proper functioning of our website and as such are also exempt from prior consent.

Others are not necessary but are used for various purposes which are set out below; these cookies are subject to your prior consent.

You can accept or decline cookies and manage your preferences at any time as set out in Section 5 below.

4.1. Strictly necessary

These are cookies that are essential for the operation of our website and your navigation. For example, cookies that are used to remember the items you put in your shopping cart or to help a web page load quickly, or to remember your preferred language when such customization is an inherent and expected element of the Service.

The reasons for using these strictly necessary cookies are:

• The functioning of the Website
• The speed of loading a help page
• Remembering your cookie preferences
• Detect problems with the Website

These cookies are used based on the legitimate interests of www.pawsy.eu. Since they are strictly necessary, your prior consent to the use of these cookies is not required.

4.2. To improve the experience

These cookies help us to improve the way our website works. For example, they collect information that allows us to understand the status of a video being played, showing/hiding a poll on the spot, and the operation of the so-called back-end of the Website in order to improve your experience of using the Website.

The reasons for using these cookies to improve your experience are:

• Playing videos on the website. Videos will not play if they are disabled
• Displaying an e-book
• Technical cookies to enable the website to work according to your preferences
• Displaying survey and test modules

4.3. For functionality

These cookies allow the website to remember choices you have made, such as your username or the region you are in. Therefore, they provide a more enhanced and personalized experience.

The reasons for using functionality cookies are:

• To allow sharing of web pages
• Technical cookies to allow the website to work according to your preferences

4.4. For advertising targeting

These cookies record information about your visit to our website to help target ads and build a profile of you. For example, the pages you have visited, the links you have followed, the number of times you have seen an ad, the ads you have clicked on, and your browsing habits/interests.

Our advertising partners use this information to make the ads you see on and off our website more personalized and relevant to your interests. They may combine it with other information they have about you, such as information about your browsing habits on other websites or information they have received from third-party data brokers. This will be used to build a profile of you so that relevant advertising is shown to you. You may also see our ads on other websites that you visit.

Targeting/advertising cookies may also be used for other purposes, such as detecting ad click fraud, market research, product improvement, and debugging.

They also include social media plug-ins that allow you to share content on our website via your social media account(s) or to easily share information with others. We plan to have a presence on Facebook, Instagram and YouTube. If you click on any of the Facebook, Instagram and YouTube icons on our website, you will be taken to our pages or profiles on these platforms. The platforms may then start tracking your behaviour using cookies for their own purposes; for example, to better understand your interests so that they can present you with relevant content or advertising. Data about you may also be passed on to the social media channel even if you do not click on the plug-in. The social media platforms will provide us with statistical information that we use to understand how you and our other users interact with our social media presence. All of these platforms provide you with some control over their use of non-essential tracking technology and you can find details of how to exercise this control by reviewing their privacy and cookie policies. We have contractual agreements with the social media channels that we use. Please contact us for more information (see contact details in section 7 of this Cookie Policy).

The reasons for using cookies for targeting and advertising are:

• Social media advertising – to share relevant content on the social channel
• Use of non-technical cookies to enable social/advertising cookies to work according to your preferences
• Digital banners, video search advertising

To learn more about how Google uses information from data collected on our site, please visit https://policies.google.com/technologies/partner-sites.

For opt-out information, please check here https://tools.google.com/dlpage/gaoptout.

4.5. For measurement

These cookies are used to collect analytics and measurement data to understand how our website is used. For example, we analyze data about your visits to our site to do things like optimize the design or information we provide on our website. We use various tools to do this, including Google Analytics.

The reasons for using measurement cookies are:

• We collect data about the behavior of visitors to our website to improve the user experience of the website.
• Improving the experience by enabling personalization (e.g.: remembering language and region), as well as enabling certain features, for example: tracking whether our videos are watched to the end.

5. How to change your cookie preferences?

When you first visit our website, you have the option to accept or decline all cookies or manage your cookie preferences for a purpose via our consent management interface before any cookie is stored on your device or read. Your choice will be stored for a period of 6 months. You can also manage your cookie preferences via your browser as described below.

You are free to accept or decline cookies, with the exception of those cookies that are strictly necessary for the functioning of our website. Please note, however, that declining cookies may limit your use of the website and/or affect the way in which the website or our services work. In particular, if you do so, you may not be able to use all of the services on our website and/or access all of the features that can make your navigation on our website and use of our services smoother. You will still be able to view editorial content. Learn more about the use of cookies at http://www.cookiecentral.com.

6. Changes to this Cookie Policy

Our business is constantly changing and our Cookie Policy will change as well, so please review it frequently. We will inform you of any changes by posting the updated Cookie Policy on this page with the effective date.

7. Contact us

If you have any questions or comments, or if you would like to exercise any legal rights, please contact us by email at office@pawsy.eu